Our dear client Miriam Ernst was tasked by her customer Intersport Heilbronn with directing incoming visitors towards the order trade fair. The theme was „running and team sport“ – which is why the creative visual merchandising expert came up with this idea featuring a tartan look. Intersport Heilbronn wanted a continuous print spanning 20 metres, which presented a certain challenge. Because of the many black shoe soles, we treated the „tartan track“ with a protective impregnation. Here you can see the 20-metre-long installation – and we're proud of it! The choice fell on our premium vinyl because it has to be reused every year – the eco-variant, which is almost twice as complex, was out of the question here. Is this something that might also be of interest to you?